Success hacks between marketing & SEO squad

Posted Leave a commentPosted in SEO

There was a time when the internet was full of irrelevant and fake content. Although, information was available but mostly useless. Now, ten years down the road it’s hard to recognize the internet as compared to what it was. SEO is certainly a necessity now for every business that wants to survive in the online world and is now considered a basic tool for digital marketing. A lot of work has been done on SEO which has widely enhanced its techniques to create unique and relevant content based on quality external links and improvements on the website. There has to be smooth sailing between SEO and marketers, following are some secrets to do so:

Knowledge sharing: whenever a new resource is on board with your business, make sure to be in a constant state of learning from both sides. Collaboration is the key to success and you must abide by it. It takes time for SEO specialists to equip themselves about your company, clients, skills, and brand image because only then opportunities can be created for your business.

Objective setting: it is very much important to have a strategy in mind before proceeding any further. You must clearly know what is it that you are looking for from this collaboration? Many companies hiring SEO specialists are looking for an increased customer base and to achieve this goal, they require amplified rankings, sometimes overall, other times for a particular keyword. So, make an analysis as to where you stand today and where you want to be in future.

Careful planning: having a well thought out approach to marketing and SEO will prove to be helpful for aligning your brand’s vision with opportunities created by SEO team. A company’s basic marketing events should also be catered by the team, by providing links in all activities, emailing all prospective customers, etc. Companies must understand that sharing their side of the story with the SEO team will only help them work together effectively.

Exploiting opportunities: taking a unified approach to all marketing platforms will depict a strong brand image and will help you increase organic reach. SEO is all about reaching a wider customer base and exploiting every chance in every possible way. Being able to tackle all corners is only possible through effective outreach programs with killer SEO team’s efforts.

Communicating effectively: efficient communication is when a message is understood and decoded as intended. Collaboration among marketing and SEO specialists depend on openness and truthfulness in communication, if any of these aspects are missing, it can break the contract. Exceptional marketers make sure to keep the language simple and easy to understand and monitor that everyone is functioning for a mutual objective. Companies do have in-house and outsourced SEO teams, which is hard to handle but given they respect each other, your company will surely be on top on rankings.

These tips might look ordinary, but they sure do have an impact on the overall performance of a company. SEO teams are now becoming a necessity for marketing effectively and efficiently. Hence, SEO and marketing must be in line with each other.

Instagram- The Novel Marketing Approach

Posted Leave a commentPosted in Instagram Ads

Instagram is now among the most operated social utilities and is widely used as a marketing tool as well. It has been able to attract a huge number of active users, as stated by Instagram itself that it gained around a 100 million new users in September’17 making it up to 800 million active users since April’17. Companies can use Instagram to market themselves rightly and easily as it is fairly easy to reach out the potential customers on Instagram. It makes the whole marketing fuss a lot more effective by engaging the right audience.

There are no arguments against developing a marketing strategy on Instagram and if your company still doesn’t have a social presence on the extremely popular social network then it’s high time your company should jump in as well. When it’s said to be the right time, it is backed by three reasons. First being that Instagram can help marketers attain a much greater reach than other platforms by giving your post more than a quarter of target viewers. Research shows that Instagram has almost 24% more organic reach than Facebook and Tumblr. The more views you have in your post, the higher the opportunity for you to increase your overall customer base on Instagram. Secondly, Instagram can be used by companies for marketing their content in a way that boosts interactions. For instance, video content on Instagram by companies is considered more interactive and unique than other public networks. Research shows that companies using Instagram for marketing are able to engage 5% more audience in comparison to Facebook. It is evident that the differentiating factor between Facebook and Instagram is mostly video marketing. Instagram is a powerful customer engagement tool and if used rightly by marketing experts, it can create wonders for the company. Lastly, Instagram enables you to have a strong profile that has higher chances of getting noticed by potential customers. It is almost near becoming a need for any company to be socially present on Instagram. Research shows that companies having a creative Instagram profile can beat a nicely administered Facebook profile.

The crux is, every business needs to redefine their marketing approach and be socially active on Instagram. It has grown to be a huge marketing place to capture potential clients from all fragments of the world. It must now be clear that Instagram naturally generates a far better organic reach through marketing content as compared to Tumblr or Facebook.

Even though Instagram is well known for branding, it should balance out a company’s marketing approach rather than becoming the lead platform. Now is the time to think and improvise how Instagram can be best utilized by brands despite it being the highest in real-time customer engagement and organic reach?

How Snapchat has modernized Marketing

Posted Leave a commentPosted in Snapchat

Snapchat has almost 150 million active users on a daily basis and is now considered a rising platform for companies to market and showcase their products and services. Snapchat offers multiple marketing opportunities but many companies are reluctant to experiment new ways of marketing on these rising platforms. Snapchat has its own advantages and disadvantages, that’s one of the most prominent reasons that users leave and join back Snapchat time to time.

Once marketers fully understand the rules of the game, they can jump in and achieve their business objectives. Marketers can engage customers through Snapchat by creating innovative promotions. Most Snapchat users fall into the age bracket of 18 to 34. But even if the target audience is not a part of this age bracket, it must be understood by marketers that Snapchat is on its way to becoming the universal marketing place and it is already being used by a huge number of companies to engage the audience by creating exclusive and creative stories.

Whenever a new social networking service is introduced, it costs less for marketers to grab a bigger pie because not a lot of people are aware of it and neither is it yet established. The more recognized the platform, the more costly it is. Best marketers foresee the prospects and utilize it before it becomes too populous.

Even though Snapchat is in its growth phase, but it’s already famous and it has more followers than Twitter. Despite so much prominence, marketers are still doubtful how to incorporate Snapchat into the marketing strategy. It is somewhat difficult to differentiate messaging from Snapchat in comparison to other social media networks on fairgrounds.

It’s always difficult for a new business to begin with the right marketing strategy. Similarly, even for marketers, it takes a while to decide the marketing mix for their clients. Currently, Snapchat is serving various purposes-sales, direct marketing, customer engagement, etc. The right kind of marketing is, however, achieved through the marketing funnel which incorporates the following three stages:

Awareness is the first stage. At this stage, viewers get to know about your product offerings.

Once they know what you can do for them and it matches their interest, then they move on to the second stage where prospects sign up or subscribe for your updates.

Finally, the prospects make an evaluation of their needs aligning with your offerings, resulting in a purchase from you.

Research shows that Snapchat is best for direct marketing. It also means that Snapchat is best at the second level of the marketing funnel, where main focus to engage more and more people. It is even proven by research that Snapchat is able to engage four times more people in comparison to other social media networks, say Facebook. Snapchat enables you to share a different perspective on your company because it helps you give a true view of what is actually happening, which does not seem to be possible with other social networks.

Effective marketing for business development on Snapchat is achievable through:

  1. Offering promo codes to your followers. Companies have succeeded in sending promo codes to their followers and viewers of their Snapchat story, also evident through Snapchat’s high engagement rate.
  2. Giving access to live happenings. Snapchat enables you to give a more realistic image of what actually your company is doing at that moment. It can be used to keep the prospect’s interest intact. Many companies have launched their products directly on Snapchat and have received an incredible response from their audiences. Allowing them to see when you are preparing and improvising will help create a profound connection.
  3. Providing individual content to the followers. Snapchat can be used to by marketers to build a heavy customer base by delivering value to the followers in a way which is currently not in hands of other social utilities. For instance, MK used Snapchat to showcase its new product line before launching it. MK followers on Snapchat were surprised and it gained their interest.
  4. Using influencers to increase your chances of getting noticed by a large audience. It is one of the most highly used marketing strategies in today’s world. When you have an influencer with you on Snapchat, it means you have a large number of people to view your happenings because then your content is viewed by both your audience and the audience of that influencer. You can even ask the influencers to post on your behalf.